With Black entrepreneurs shut out of pot industry, Battle Creek family opens dispensary – Battle Creek Enquirer



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When CannaVibes Emporium opens on March 4, they want the public to know exactly who they’re buying their cannabis from.

That is, a family-owned, locally owned and Black-owned dispensary. 

The entrepreneurs behind the venture at 1135 W. Dickman Rd are LaTosha Potter, her husband Jesse Potter, and his brother, Corey Potter. The trio, born and raised in Battle Creek, are excited to launch their business as the state works toward building a more equitable cannabis industry.

Co-owners of CannaVibes Emporium Jesse Potter, Latosha Potter and Corey Potter take a picture together on Wednesday, Feb. 24, 2021 in Battle Creek, Mich. The local, Black-owned dispensary will open on March 4. (Photo: Alyssa Keown | The Battle Creek Enquirer)

“We have had an awful lot of (delivery) people being extra nice to us, like, ‘Don’t take this the wrong way, but we haven’t dealt with anybody Black in this business,’” LaTosha said. “There’s no minorities getting in.”

Data on race in the cannabis industry is limited. But according to a December survey from Michigan’s Department of Licensing and Regulatory Affairs, only 3.8% of licensed dispensary

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