Cannabis accessories manufacturer Smoke Cartel announced on Thursday that the firm has entered into a licensing and royalty agreement with High Times Holding Corporation, the parent company of High Times. As part of the two-year agreement, Smoke Cartel will provide products to VIP attendees of High Times Cannabis Cup events, a series of competitions to honor the best cannabis products at the state and regional level held across North America and Europe.
The first High Times Cannabis Cup was held in Amsterdam in 1988 and has since grown to be the world’s largest series of cannabis culture events, with entertainment including top concert touring acts, food, and vendor and activist booths in addition to the competition. Over the next two weekends, Smoke Cartel will hook up tens of thousands of VIP attendees with High Times branded products at Cannabis Cup competitions in Seattle, Detroit, and Oklahoma City, with more planned over the next two years.
One product produced under the partnership, a red silicone bong emblazoned with the High Times logo, features prominently in an episode of the new HTTV series “Meet the Judges.” In the spot, Cannabis Cup judge Adam ill demonstrates how he uses the bong to rate