And just like that, a household Goliath is ready to muscle its way into the adult-use cannabis space.
Irwin Naturals Inc., a Los Angeles-based herbal supplement formulator that has operated a profitable brand since 1994, announced last month that the company intends to enter the U.S. and Canada adult-use markets through the wholly owned subsidiary name Irwin Naturals Cannabis.
Irwin Naturals’ growing portfolio of herbal products are available in more than 100,000 retail doors across North American, where nearly 100 million people know of the brand, according to a formal company survey with a sample size of 500 randomly selected adults.
“Consumers have trusted our high-quality nutraceutical products for over 27 years. We plan to move quickly in order to become the first national household brand to appear on the label of products containing THC,” Irwin Naturals Chairman and CEO Klee Irwin said in a press release.
In 2018, Irwin Naturals first leveraged its household name brand to expand into the cannabis space by launching hemp-based CBD products into the mass market. The publicly traded company currently offers more than 100 CBD products, ranging from soft gels to balms and oils, with varying formulas aimed to