Marijuana sales will sprout – like the weed that it is – in Lakewood, the city joining La La Land – not the movie but its neighbors – in transitioning from holdout (bans) to handout (bucks).
“Principles,” after all, opined the Tacoma News Tribune Editorial Board, “don’t keep the lights on.”
And sprigs, that is branches, of the First Church of Cannabis will follow, along with sign spinners –people “trying to stop traffic with eye-catching tricks and acrobatics” – advertising services, both for Cannabis Church goers and cannabis consumers.
Wade Swormstedt, editor of Signs of the Times, a trade magazine for the sign industry in Cincinnati, Ohio, says “motion attracts attention.”
Spotted just the other day was one of these ‘human directionals.’ Only this guy’s sign wasn’t spinning. Swaying would be more descriptive.
Tyler L. Barnett, co-owner of Barnett Ellman LLC, a public relations and marketing firm in Los Angeles who has been hiring sign spinners to celebrate the opening of various and sundry establishments, says “the average person really only has the attention span of one or two seconds, so when you want to tell someone about a product, you really only have a couple seconds.”
Fortunately – and strategically – a stoplight served as the street corner where this particular sign-spinner-turned-sign-swayer stood, or rather swayed, allowing not just seconds but over a minute to tick by during which time the conversation in the car concerned his welfare.
The spinner-less-ness of the sign may have had something to do with its message. It was about where pot could be bought. Whether the fellow was holding the sign or the sign was holding him was unclear. In either case he seemed to be not really with the program.
‘Best get with the program’ is the “if-you-don’t-invest-right-now-you’ll-regret-it” marketing message for 2017 of Weedwindfalls.com