In a sea of cookie-cutter, über-minimalist cannabis dispensaries, Superette stores stand out when it comes to design. Each of the brand’s four (and counting) locations across the city are decked out with branded props that revolve around a particular theme. Their newest shop, inside Stackt Market, is a kaleidoscopically coloured pseudo-supermarket made to feel like a neighbourhood grocery store that just happens to carry cannabis. Think faux cereal boxes, orange juice bottles, baskets of perfectly picturesque (plastic) fruit.
Beyond the façade is a wide range of cannabis products—this location has a particular focus on edibles, but you can also get buds, oils, accessories (including some from Superette-exclusive design collabs), topicals, magazines and merch. The design-forward approach is about more than differentiating the brand—the idea is to make cannabis shopping friendly and non-intimidating for beginners and seasoned aficionados alike. Here, a virtual tour of SuperMarket.
Here’s the entrance, complete with sunny bouquets of (faux) flowers:
– Read the entire article at Toronto Life.