In Massachusetts, cannabis consumers will be able to try a THC-infused seltzer that was produced on an 18-wheeler.
Dubbed the Wynk Wagon, this tractor-trailer travels across the U.S., partnering with existing dispensaries to manufacture bubbly cannabis drinks, capitalizing on the exploding popularity of seltzer beverages.
Wynk co-founders Casey Parzych, Shawn Sheehan and Angus Rittenburg about a year ago struck up a conversation about how some people want to ween away from alcohol and switch to using cannabis.
Parzych owns a distilled spirits company and has been in the alcohol business for about 10 years. But the co-founders wanted to tap into a group of consumers who are ditching alcohol and instead gravitating toward a beverage that doesn’t come with a hangover in the morning.
That conversation led the trio to develop THC-infused Wynk.
“We talked about the problems that exist in cannabis. It’s still technically illegal on a federal level but different states have different rules,” Sheehan said. Building a manufacturing facility is also a big expense, particularly for brands that want to make cannabis products in several states that have legalized.
The team came up with a solution to that issue: how about a mobile operation?
There’s now one Wynk Wagon on the road and another