Even at great B2B cannabis conventions, the 2nd day is almost always slower and all too often less productive. While there’s not much exhibitors can do about about the first part (less traffic), there are lots of tried and true strategies that can be executed that actually leverage the slower floor pace to greatly improve the event’s productivity and ROI. In no particular order, here are some of the best practices for making the second day of a trade show as productive as the first:
Reel ’em back in
On Day One, ask your relevant booth visitors if they are there for just one day, or if they will be back. At the end of the first day (or early the next morning), reach out to the prospects who are attending the 2nd day and invite them to come visit you again (or meet for a coffee, lunch, sesh, etc) and what events they will be going to after-show hours. It’s a great chance to get that initial “nice to meet you/see you at the show” follow-up conversation out of the way BEFORE you get back to the office so you are ready to talk business right out the
